Public radio pledge drives, we all love to hate them. Aspen Public Radio wanted to take a different approach and reach their pledge drive goal before the actual pledge drive started so there would be no programming interruptions. The campaign was rolled out through direct mail, radio spots, email marketing, social media and web banners.
Our Services | Concepting. Copywriting. Marketing Strategy. Design.
Results | The campaign was a success and the pledge drive goal was met without interrupting programming.